Branding process

I feel that the branding of this project is important as we get to choose how we appear to the public eye. We started the building our logo using Photoshop, once we was happy with how things looked we started placing it onto forms of advertisement to give a realistic feel to the project. The logo is designed to look bright, colorful and friendly and it fits in with our target age range of children between the ages of 8-10.


With the slogan as 'Bee Friendly to our Bees' it gives a care filled message with a pun to our audiences. Its short and simple, this paired with an easily identifiable logo gives us a strong brand for the production of this project.

Our project is titled 'Save The Bees' and it has been branded by our business called 'BeeWare'. This play on words will help our brand stick into peoples minds and hopefully pass on the message that we are trying to get across.